AEO basics
Updated Sep 24, 2026What is answer engine optimization? A plain-English guide
A working definition, how answer engines choose their sources, and a checklist for getting cited.
Answer engines
Updated Sep 17, 2026How to rank in ChatGPT answers
Which crawlers to allow, what ChatGPT cites, and why.
Answer engines
Updated Sep 3, 2026How Google's AI Overviews pick their sources
What published research says about which pages get cited.
AEO basics
Updated Aug 30, 2026AEO vs SEO: what actually changes
Where the two disciplines overlap and where they split.
Site mechanics
Updated Aug 27, 2026llms.txt: what it is and whether you need one
What the file does, who reads it, whether to bother.
Site mechanics
Updated Aug 23, 2026Schema markup for answer engines
The types worth adding and the ones engines ignore.
Answer engines
Updated Aug 20, 2026How Perplexity chooses its citations
Perplexity's ranking behavior and how publishers show up in it.
Content
Updated Aug 13, 2026Writing FAQ pages that AI engines quote
Question-shaped headings, direct answers, and formatting that survives extraction.