Why we exist
AEO is a young enough field that most buying decisions are made on vendor marketing copy and secondhand roundups. We read pricing pages directly, test the tooling categories ourselves, and write the explainers we wished existed when we started tracking this space. Coverage of the whole niche comes first; client and network mentions are a small, disclosed slice of it, never the reason a piece gets written.
How we're funded
Some outbound links on comparison pages carry referral attribution. Where we have a relationship with a company we cover, the article itself says so in one plain sentence, and that company's competitors get linked just as readily, with the same sourcing standard. Referral attribution changes nothing about who wins a category.
Editorial standards
- We compare on published pricing only. If a vendor won't put a number on its own site, we say so instead of repeating a figure from a third-party roundup.
- Pricing and listings are re-checked monthly; every comparison states the exact date its figures were last read.
- Client and network relationships are disclosed in plain language in the piece itself, not buried in a footer.
- No vendor pays for placement or ranking. Where a cheaper or stronger competitor exists, it keeps the top spot.
- Every claim links to its source: the vendor's own page, a named study, or our own stated methodology.
The full standard for how comparisons are built lives on our methodology page. Our writers are named on every article; see Mara Lin and Theo Park.
Get in touch
Found a stale price or a factual error? Contact us and we'll correct it.